Browsing in vain hope through the online sales in mid-July would, at best, normally snag me a couple of cut-price autumn end of lines. Last year I was out of a job and donning the cocoons and sloping shoulder jackets well into the summer season, having picked them up at a bargain. Ever I seem to be a step behind everybody else and, being a student, I expected this year to be the same.
So if you can master the bedhead frizz that this humidity is causing, what’s bad for the economy is good for budget fashionistas! Now might be the first time that I’ll be able to join in with the trends of the month. We hear that all of this rain is forcing the high street to launch their sales early; nobody is going into town on a drizzly Saturday morning and coming back with Stars & Stripes denim hot pants, hem vests and straw trilbies. But it’s not just the day wear that’s suffering; one of the best things about fashion in summer is the availability for nightlife outfits! Jackets and cardigans no longer need to be co-ordinated with your perfect dress and you’re free to wear your favorite (but very breezy) shift cami!
One look at any of the high street store’s “Just Arrived” page on their website is enough to douse that tiny hopeful flame that is this summer’s fashion. At this time of year, the week of the school’s summer break, we should be seeing beachwear, resort wear; people will be looking to jet off soon and those left behind will be swooping down on English coastlines in search of the sun. But on River Island’s website I see dark pastel colours across fallaway jackets and sweaters. However in their sale; dresses, shorts, sunglasses, pinks, light blues, reds and whites! A pandemonium of holiday wear at October’s pricing!
So we can take something good from all of this bad weather. We’re being told that the good weather is approaching (aren’t we always?) so why not prepare whilst prices are low? After all, if the weather never comes; nobody gets the chance to wear their outfits and they’ll still be fresh and new for next ‘summer!’